T-mobile has a girl in pink

T-mobile now uses a model-like woman to be their spokesperson, and people like it! It is actually working for them, when someone says t-mobile we are going to think, "girl in the pink dress". Who knew the color pink would be so red hot with consumers. I once never even thought about t-mobile any more, they weren't huge competitors but now they are everywhere, i see the commercial with the girl in the pink dress almost every day. Good work T-mobile. 

The Company For Women

Avon's target audience is clearly women. They do a great job at selling their products, especially with the help of a celebrity spokeswoman like Reese Witherspoon. They also give women a chance to have another job with Avon by becoming a seller. It is fast, easy and fun money. They know who they want their audience and customers want to be, and they directly sell to them and find women around the states to sell their products as well, making it almost a family unit among women. 

Everyone's getting one

Facebook is a great way for businesses to get their message that they want to send to the public out in the open. It has been able to link us to everyone around the world and is a great marketing tool. I find most businesses on facebook, where you can "like" their page and "stalk" them to get to know their brand/company better.

New York Times goes digital

The New York times is now, not only a newspaper, but they are offering digital services to their customers as well as home delivery of the paper. They have stepped up their marketing to accomodate the new digital future of media. The New York Times can now be viewed online, on your smartphone, or on your tablet. This is a great step toward a better future for the success of The New York Times. 

Toms Give Back

TOMS is a shoe production that gives a pair of shoes to a child in need with every shoe purchase we make. They have used thier brand to rase awareness of poverty and children in need and have become a hugely successful brand, along with helping others along the way. I find it inspiring. On their website there is a part where you can get involved and has steps and activities to do to help in giving back. They have grown to so successful throughout the United States, and their main marketing plan is all to benefit children in need. This is inspiring.

When do you pull an ad?

Should advertising during specific shows or programs be subjected to boycott?

“Advertising is a way for programs and issues to be supported,” said Waite, “Just because these brands were helping bring light to issues that have generally been shunned from society, it doesn’t mean that the brands are turning against what they believe in.”

Perception is everything and advertisers should not take into consideration other audiences when advertising. Advertisements generally cater to a specific audience they want to reach but if a customer uses your brand and thinks your company is supporting a controversial issue, your company could lose that customer. It is worth the criticism to pull the ad or should companies continue to run it? My opinion is you cannot make everyone happy, so continue on.

Pull the ad if it no longer reaches the target audience, not because a customer perceives your ad as questionable to their beliefs.

http://www.talentzoo.com/beyond-madison-ave/blog_news.php?articleID=12495

Is the media helpful or harmful?

We all know the name Kardashian, because they are EVERYWHERE! From Sketchers, perfumes, a clothing line at Sears, a book deal, commercials, and not to mention their TV shows based on their everyday "lives", Keeping up with the Kardashians, Khloe and Lamar, Kourtney and Khloe take Miami, Kourtney and Kim take New York, and the taping of Khloe and Lamars wedding on E and the infamous wedding special for Kim Kardashian and Kris Humphries. They have pretty much, sold themeselves to the media.
This family is a great example of how to spin things in your favor. They took a chance by putting their lives on camera but it worked for them. Now they have endorsement deals, books, and clothing lines. They really know how to market themseleves to the public. I am just wondering what's next for the Kardashians?