When avoiding homework, the internet is a great distraction! I came across a blog post that sparked my interest. http://www.vitaminimc.com/2011/11/the-future-for-marketers-shopper-and-digital-marketing-converge/ Katie had some really good points about the social media marketing tools and e-commerce. She had mentioned the over whelming amount of articles and blog posts about using social media and the internet for marketing. There are articles on what to do, what not to do, what sites to use, and what social media to stay away from, etc. Unfortunately the internet and social media are not going to magically sell the product for you. They are just tools for marketers to use, but you have to learn how to use them for your target audience and your product. You can read 1,000 articles on what to do, but until you try it for your product, you will never know what will work properly. Yes, trial and error is the true and brutal test, but you will remember what you learn better than reading any article. I am not saying the articles or information out there are not to be trusted. I am saying that some of the best marketers in the world were willing to take a risk, and take another until they got it right. Humans are not perfect and they are not expecting perfection in advertisement; they just want to know why your product is perfect for them. So take a risk and use social media; it may pay off big time!!
