Tuesday, December 13, 2011

T-mobile has a girl in pink

T-mobile now uses a model-like woman to be their spokesperson, and people like it! It is actually working for them, when someone says t-mobile we are going to think, "girl in the pink dress". Who knew the color pink would be so red hot with consumers. I once never even thought about t-mobile any more, they weren't huge competitors but now they are everywhere, i see the commercial with the girl in the pink dress almost every day. Good work T-mobile. 

The Company For Women

Avon's target audience is clearly women. They do a great job at selling their products, especially with the help of a celebrity spokeswoman like Reese Witherspoon. They also give women a chance to have another job with Avon by becoming a seller. It is fast, easy and fun money. They know who they want their audience and customers want to be, and they directly sell to them and find women around the states to sell their products as well, making it almost a family unit among women. 

Everyone's getting one

Facebook is a great way for businesses to get their message that they want to send to the public out in the open. It has been able to link us to everyone around the world and is a great marketing tool. I find most businesses on facebook, where you can "like" their page and "stalk" them to get to know their brand/company better.

New York Times goes digital

The New York times is now, not only a newspaper, but they are offering digital services to their customers as well as home delivery of the paper. They have stepped up their marketing to accomodate the new digital future of media. The New York Times can now be viewed online, on your smartphone, or on your tablet. This is a great step toward a better future for the success of The New York Times. 

Toms Give Back

TOMS is a shoe production that gives a pair of shoes to a child in need with every shoe purchase we make. They have used thier brand to rase awareness of poverty and children in need and have become a hugely successful brand, along with helping others along the way. I find it inspiring. On their website there is a part where you can get involved and has steps and activities to do to help in giving back. They have grown to so successful throughout the United States, and their main marketing plan is all to benefit children in need. This is inspiring.