Monday, December 12, 2011

Is the media helpful or harmful?

We all know the name Kardashian, because they are EVERYWHERE! From Sketchers, perfumes, a clothing line at Sears, a book deal, commercials, and not to mention their TV shows based on their everyday "lives", Keeping up with the Kardashians, Khloe and Lamar, Kourtney and Khloe take Miami, Kourtney and Kim take New York, and the taping of Khloe and Lamars wedding on E and the infamous wedding special for Kim Kardashian and Kris Humphries. They have pretty much, sold themeselves to the media.
This family is a great example of how to spin things in your favor. They took a chance by putting their lives on camera but it worked for them. Now they have endorsement deals, books, and clothing lines. They really know how to market themseleves to the public. I am just wondering what's next for the Kardashians?

1 comment:

  1. They are very good about marketing themselves. I am wondering how they got to where they are? What is so amazing about this family that people are intrigued with them? I know the mom is married to Bruce Jenner and I know who he is but what has this family accomplished to receive these endorsements?

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