Groupthink lacks creativity and risk

The article indicates that when we work in a group of people that think alike we miss opportunities in advertising that could make a difference. We form our own jargon; make up words and phrases that take forever to explain to the outsiders.

Creativity cannot prosper in an environment where thinking different or having a nonconforming opinion is looked down upon. When we form ideas, there is bound to be several bad ideas but it’s the good ones you will always remember.

We need to be more risk takers and implement creativity into our work. Form your own ideas and do not always follow the crowd.

As Albert Einstein put it, "We can't solve problems by using the same kind of thinking we used when we created them."

Waite said, “We are dwelling in a time where the risk-taking, research-oriented advertising campaign is taking a backseat to techies who are attempting to guarantee eyeballs based on algorithms. Yes, your ad or brand will be seen, but there is no creativity behind it. It's bland, and it's based on online behavior rather than life (which research proves can be different). “

http://www.talentzoo.com/beyond-madison-ave/blog_news.php?articleID=12312

School Advertising

School fundraising has taken a dramatic turn. We no longer have to take our children’s fundraiser for over prices foods or expensive house ware items to work with us. In an attempt to bring advertising to the schools, they are now promoting companies to sponsor athletic events, organizations, and activities. I find this situation amazing. When I was in school we did not have to reach to this level for the school systems.

This could be a great experience for the kids to be involved with. If the school would migrate this into a curriculum, it could be real life experience for the kids and possibly pursue education further into that market.

http://www.talentzoo.com/beyond-madison-ave/blog_news.php?articleID=12285