QR codes work on print ads, packaging, labels, postcards, etc. Heinz Ketchup has even added a QR code to the labeling on the actual ketchup bottle. “Mobile tech company Mobio Technologies recently reported that QR code scanning in North America increased almost 10,000% from the second quarter of 2010 to this year's second quarter,” says David Henkel, President, Johnson & Quin (http://bit.ly/vghs3z).Why do these QR codes work as part of a media mix? Effectively used QR codes can help showcase the benefits of a product. For example, Elmer’s uses QR codes on their packaging for their adhesive products. Scanning the QR code on a bottle of wood glue for example will drive you back to their website showing videos of the product in use, best practice, and much more practical advice. QR codes can work as a mini-consumer report accessible with a simple scan.
Visitors’ bureaus’ have started using QR codes in their marketing efforts allowing readers to access additional information on lodging, events, local forecasts, and even travel information.
David Henkel discusses the importance of tracking the ROI on the QR code.
When using QR codes, be sure your service provider or the software programs you use allow for a robust tracking system. Good tracking programs can determine how many QR code scans happened each day, the times of those scans and the locations. Back-end reporting becomes even more detailed when a prospect interacts with a customized microsite through a PURL and engages with your brand.”
QR codes might soon be found in all facets of life. They could start appearing on all labels of clothing showing more details on the textiles used in the garment, or even washing instructions with a step-by-step guide. The codes could even be found in car manuals, showing people how to fix or maintenance various car components with how-to videos. This form of marketing is too new to predict the infinite possibilities.
Image source: QR Code image created by Salvatore Vuono
