QR codes work on print ads, packaging, labels, postcards, etc. Heinz Ketchup has even added a QR code to the labeling on the actual ketchup bottle. “Mobile tech company Mobio Technologies recently reported that QR code scanning in North America increased almost 10,000% from the second quarter of 2010 to this year's second quarter,” says David Henkel, President, Johnson & Quin (http://bit.ly/vghs3z).Why do these QR codes work as part of a media mix? Effectively used QR codes can help showcase the benefits of a product. For example, Elmer’s uses QR codes on their packaging for their adhesive products. Scanning the QR code on a bottle of wood glue for example will drive you back to their website showing videos of the product in use, best practice, and much more practical advice. QR codes can work as a mini-consumer report accessible with a simple scan.
Visitors’ bureaus’ have started using QR codes in their marketing efforts allowing readers to access additional information on lodging, events, local forecasts, and even travel information.
David Henkel discusses the importance of tracking the ROI on the QR code.
When using QR codes, be sure your service provider or the software programs you use allow for a robust tracking system. Good tracking programs can determine how many QR code scans happened each day, the times of those scans and the locations. Back-end reporting becomes even more detailed when a prospect interacts with a customized microsite through a PURL and engages with your brand.”
QR codes might soon be found in all facets of life. They could start appearing on all labels of clothing showing more details on the textiles used in the garment, or even washing instructions with a step-by-step guide. The codes could even be found in car manuals, showing people how to fix or maintenance various car components with how-to videos. This form of marketing is too new to predict the infinite possibilities.
Image source: QR Code image created by Salvatore Vuono
We have been talking about Qr codes in my other class and their growing uses. We actually had an advertising director come in and speak the other night and he was discussing how they are integrating them into many of their projects. It is a great way to get specific information immediately to people, and also helps to direct them to what they want to know without risk of loosing them while searching through a confusing website. I did not know even Heinz was using them, so it appears that QR codes are useful for almost any product.
ReplyDeleteI am very intrigued with the QR Codes. I have downloaded a scanner app on my phone but have not used it yet simple because I am not for sure how to use it. I agree the content revealed about the product will help in making a decision to purchase the product. I think this is a great way to showcase your product benefits at the consumer fingertips. As the consumer becomes aware of the QR Code and what information is available, this will become a trend we can not function without.
ReplyDeleteThe reason the consumers are in love with these "wonder codes" is it gives a tailored experience to the consumer. They get the items they are brand loyal to and possibly open them up to other products that are mfg by the same company. The consumer already trusts that company so more likely to purchase from them. They can use the codes to plan a family vacation in a matter of minutes. Information is power in today's world, and this little QR code can give a lot of customized information to the consumer in a matter of seconds!
ReplyDeleteThe QR codes will continue to grow and bring more information to a consumers fingertips. No longer will a customer need to study up on products before entering the store. They can pull up all the information they need in a matter of seconds. This information will also direct them to certain stores and products via the codes in magazines and other advertisements.
ReplyDeleteI love QR codes. I was in line at a sandwich shop in Las Vegas and saw one on the glass between me and the person making my sandwich. Out of curiosity (and because I love scanning them) I scanned it and it lead me to a website on my phone with a coupon I could use on the spot. I saved a dollar off of my meal.
ReplyDeleteI think the potential for QR codes is enormous. They are essentially quick links to related websites. This could be used for anything. I’m particularly interested to see how QR codes provide immediate benefits to consumers (like my sandwich coupon experience) in other arenas.
I have noticed the growing popularity of QR codes at work. Until now I had no idea they provided such a wide range of benefits. Delivering coupons electronically is a great way to interact with customers. It probably saves the company a small fortune in printing and ad costs. I can see these codes becoming hugely popular in business to business transactions. Putting QR codes on manufacturing equipment or fire suppression systems will easily simplify the training process. Think of all the hours spent in classrooms or in front of computers that could be replaced with mobile hands-on training.
ReplyDeleteQR codes are a new innovation in technology and social media. I find them to be a refreshing change to basic vehicles of information exchange. When I was job seeking, I created my own personal QR code to give to potential employers. Not only are they visually pleasing, but they are easy to create. Being in the marketing/social media field, I feel you should stay abreast to innovative changes such as QR codes; get educated on them, embrace them, and utilize them when applicable.
ReplyDelete