School fundraising has taken a dramatic turn. We no longer have to take our children’s fundraiser for over prices foods or expensive house ware items to work with us. In an attempt to bring advertising to the schools, they are now promoting companies to sponsor athletic events, organizations, and activities. I find this situation amazing. When I was in school we did not have to reach to this level for the school systems.
This could be a great experience for the kids to be involved with. If the school would migrate this into a curriculum, it could be real life experience for the kids and possibly pursue education further into that market.
http://www.talentzoo.com/beyond-madison-ave/blog_news.php?articleID=12285
I think it would be a great learning experience for the students to get involved with the marketing and advertising process. I would have loved the opportunity to get involved with something like this when I was in school. Not only would this be a huge learning experience, but I feel it would engage the students more and give them something to think about. I make my career in advertising and marketing...if I had that foundation when I was younger, I may be farther ahead in my career or would have considered it sooner. Very interesting article!
ReplyDeleteThis is a very interesting article. Students can learn so much through marketing and advertising. Most advertising is bought on a CPM (cost per thousand)which involves math equations. All marketing and advertising materials are designed in some way which includes art. Writing and reading skills are very important when creating marketing tools. Communication is imperative to verbalize the importance of a product or service. All of these skills can be utilized through the study of marketing. It would be great if students could study this subject in more details. They would find a more relevant and interesting way to learn these important life skills.
ReplyDeleteThis is an interesting article and a brilliant idea. Start ‘em young! The idea of using advertisements in schools initially sent up a red flag in my head. How could schools allow companies to target children like this. Really, the only change is that these advertisement messages are present in the school. Young students are subjected to marketing campaigns all the time. After reading the article you linked, it seems like the companies advertising in schools are wholesome companies promoting safe and nutritious products. As long as the schools continue to filter the messages that are reaching the students via these in school campaigns, I think it is a fantastic opportunity for marketers.
ReplyDeleteThat would be a great idea! Even if they just had a school trip to the offices or had some of the employees come into the class and describe what they do the the children. People are only limited back lack of knowledge, if they don't know those professions are out there they will never get the preparation/education needed or apply for those positions. It is a great way for company's to get there name out in the public as well. The parents that attend those events as well as extended family members will be a great audience. Even if the name is the only thing that sticks in their mind, they can search online for more information about the company when they get home.
ReplyDeleteAs IMC people this looks great. However, there is a very dark flipside that has caused a ton of backlash on inviting companies into the classroom. A lot of educators think that letting companies in is basically "selling the students." Think about it, if you plaster "Coca- Cola" on everything and have it the only product that students can obtain thus conditioning them to become loyal to the product. From a marketing perspective this is awesome, but from an educational standpoint where your trying to get students to explore their individuality and learn any thought of conditioning goes strictly against the grain. Schools however have lost the choice since they have lost their funding. The question isn't is it smart, but is it ethical?
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