Once a brand is established customers and clients will become accustomed to it, any modifications could indicate a change in perception of the product and not welcomed by the customer. First impressions that differentiate you from your competitors help to build loyalty and trust among customers, any major changes could drive those customers to their competitors.
Companies want to make sure you recognize their products, so with consistent branding this allows the customer to distinguish your benefits from another company. If you must impose changes to your image, make sure do incorporate the changes gradually. http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=12187
I think this is a good blog post. what are your ideas about what is said? Do you agree that bad brand image is worse than no image at all? I agree with that statement. It is harder to get a bad first impression out of a person's mind, than working with a clean slate.
ReplyDeleteI fully agree that once a brand image is created, it is almost impossible to change. Having a clean slate to work from is key and will most likely be the most beneficial and lucrative for a business. What's the saying?--Receive great service, you tell only one or two people, but if you receive horrible service, you tell the whole world..... It's so true.
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