Avon's target audience is clearly women. They do a great job at selling their products, especially with the help of a celebrity spokeswoman like Reese Witherspoon. They also give women a chance to have another job with Avon by becoming a seller. It is fast, easy and fun money. They know who they want their audience and customers want to be, and they directly sell to them and find women around the states to sell their products as well, making it almost a family unit among women.
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