TOMS is a shoe production that gives a pair of shoes to a child in need with every shoe purchase we make. They have used thier brand to rase awareness of poverty and children in need and have become a hugely successful brand, along with helping others along the way. I find it inspiring. On their website there is a part where you can get involved and has steps and activities to do to help in giving back. They have grown to so successful throughout the United States, and their main marketing plan is all to benefit children in need. This is inspiring.
I believe giving back is a great social awareness. I would not make a purchase unless the shoes went to a child in the United States. We have a high rate of poverty that doesn't seem to get better. If you are going to give, look in your own backyard first.
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