Tuesday, November 15, 2011
Keep Learning
Strolling the internet trying to find a good topic for this blog I came across the following from Article Network written by Murri Kresse.http://bit.ly/uqMVsL He points out how IMC will forever be changing and evolving no matter how soon we walked out of college with a degree. Not only will marketing be changing but sites such as Facebook will continue to become more invovled with business and contacts than simply a way to monitor family and friends. As sites as Facebook, Twitter and Linkedn continue to expand the need for more integration in the company marketing campaign will only increase. We can no longer escape our daily jobs by punching a time clock. We now must understand that our work person is tied to our Twitter name also and with that the entire company can be seen through one employee. Marketers must now understand the value of teaching and training employeess the ideas of constantly being in the public eye and representing the image of the company.
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Murri Kresse is exactly right. The world of marketing is forever evolving and changing. Technology often effects this but so does popular culture. Brands constantly vie to differentiate themselves from others while also staying relevant. The buzz word "transparency" also creates an open door policy for marketers. Now more than ever before the public relations portion of marketing needs to be front and centered. It isn't enough for companies to market themselves, they need to often have a tie in with a cause or worthy organization.
ReplyDeleteI think it is crazy how we all decide to broadcast our lives on the internet for everyone to see. I know of a few people who were questioned during interviews about their facebook pictures and postings. Facebook used to be something fun everyone did with friends and family and now it is turning into something that might hold us back from those jobs we long for.
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