Jonathan Kay, the ambassador of buzz at Grasshopper, and award-winning virtual phone system for small businesses, created a buzz department. He generated more than 500 mentions of Grasshopper in premier media outlets such as The Wall Street Journal, the Associated Press, TechCrunch, Mashable, Forbes, Inc. magazine and Fast Company. More than a third of the Grasshopper signups come from word-of-mouth referrals.
Mr. Kay uses guerrilla marketing, PR, business development, community management and word-of-mouth marketing. The buzz department builds and cultivates valuable relationships through high-level engagement and simple things, like listening and actually caring.
The basic idea is to reach the important few, creating an army of brand loyalist. He indicates social media is a learned skill and not difficult to teach. Actively talking and listening to customers is your best marketing strategy. He states if you show you care to the few, they will endorse your product by word-of-mouth to their friends and so on. Leaving a positive impression will bring dividends to your company.
http://www.openforum.com/articles/the-art-of-creating-buzz?intlink=us-openf-nav-gallery
I think the best thing a company can do is to truly know their customer, and this type of marketing allows just that. I strongly agree that the small group of brand loyalist discussed in this post can have an enormous impact on the success of a product or brand.
ReplyDeleteAlthough money, and large amounts of it, will probably never dissipate from the world of marketing and advertising, it is a comfort to know that strides can be made without spending outrageous amounts of money. Through the mediums of social media and guerrilla marketing, companies are now able to reach their targets in a compelling and genuine way that can reap more profits than ever before imagined.
I think the success small companies have experienced using guerilla marketing techniques is a benefit for the consumer. The innovative marketing ideas used by these companies force larger companies to take notice. Guerilla marketing delivers a much more personal experience to the customer. Many of these companies make being marketed to an enjoyable experience. I like to watch creativity in motion. If I see someone working hard, I am much more likely to give them a sale.
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