Personally, I have never been a huge Apple user. I have an ipod and that's as far as it gets. The people I know who have Apple computers, iphone's, ipod's, and ipad's live and breathe Apple products, they think they are amazing and would never consider getting anything different. In their opinion Apple is the only way to go. Apple has portrayed themselves very business like, they target people that are business oriented. Even their webiste is very clean and not much color, colors are gray, silver and white. I have a professor that lives by Apple products, they bring up their love of their iphone and mac computer every other class period. Apple Inc. keeps coming out with new products, soon their technology will take over the worl I am pretty sure.
I certainly agree that Apple is everywhere. You cannot look at a crowd without spotting a Mac book, iPod or iPhone. I also agree that most Apple consumers are very loyal, and have a strong relationship with this company and its products.
ReplyDeleteWhat separates Apple, however, is not its technology (although some would argue), but rather their ability to brand and differentiate themselves from the competition. The logo, style, fonts, colors and image they have cultivated are all truly "Apple." Who knows, if they continue at this rate they mightt just be able to add world domination to their resume.
Apple has become a branding guru. They have done an incredible job of separating themselves from the competitors. An example of this is through the Justin Long TV campaign, "I'm a Mac." This put Mac and PC against each other in a visually interesting way, showcasing the chic qualities of the Apple versus the older and dated PC. Apple has stayed front and center in peoples' minds because they continue to push the envelope. They never settle for status quo, nor do they try and be something they are not. This is a good lesson for all businesses. Stand out, and let your true talents shine.
ReplyDeleteApple is one company that is amazing at presenting a simple project presentation and letting it speak for itself. Think about it the IPod, IPhone, and IPad all look pretty plan. Theres nothing in how it looks that makes it seem impressive. However, the experience you got from buying it and the impressive features that are evident once it is turned on are what have forged their strong brand loyalty. Thats what makes there marketing and sales so impressive.
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