Social media is constantly changing and has become a key piece in organization's marketing mix. Not only can you connect with your friends but you can buy and sell things in virtual stores, look for jobs, recruit employees—you name it. More and more organizations are taking to the social media airwaves to spread the word about charities, goodwill, and the causes they care about.
People and companies like an audience and want their friends, fans, coworkers, and fellow employees to see they are doing good things. Some of the more popular social media vehicles for doing this and reaching the masses are Facebook and Twitter. Companies who have a more business-to-business focus may use LinkedIn as another social media tool to spread the word.
1. Like for Donation
2. Simple-Action for Donation
3. Interactive-Action for Donation
4. Voting campaigns
Dominating the cause-marketing vehicles over the past several years is ‘Like for Donation’. The simple call-to-action format makes this one the most user-friendly.
Simple-Action-for-Donation campaigns include contests or sweepstakes and are often fueled by third party applications.
In an attempt to increase user interest and make consumer activity more appealing, applications have been created and used. Interactive-Action for Donation formats help cause-marketers drive user donations and actions. Many of these applications have been changed and adapted for the use of online fundraising.
Companies offer a cash or in-kind prize to causes that gather the most votes or other targeted online actions are types of Voting Campaigns. Voting campaigns have been successful in attracting attention, awareness, and have received a lot of media attention because of the large amounts of money that is donated.
Social media will continue to explode with new ways to reach target audiences, engage users, and adapt to social needs and wants. The opportunities are endless for what can be done, who can be reached, and the messages that can be delivered.
The more I learn about social media, I’m simply amazed at the different ways to reach an audience. I agree with the statement that people and companies want everyone to see they are doing good deeds. Society has driven acceptance from peers to a new level and providing help to those in need seem to be elite in a community. The creativity and exploration to reach target audiences are opportunities I would love to explore further as I continue my education. I am behind the times and trying to catch up but each day it seems a new social media outlet appears and this is exciting to be a part of a generation where you can reach anyone or anything with a click of your mouse.
ReplyDeleteThese types of social media interactions for a cause are a fantastic way to spread good will for both individuals and corporations. With the exponential shift to digital, social media presence is moving from convenience to necessity. These sites seem to offer a social media presence while promoting the company’s goodwill.
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